2+2 Advantages of Quality Website Design

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Advantages of Quality Website Design

You may ask yourself why seek help updating your existing company website? Yes, your existing company website appears outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you seek out a design firm to present your firm’s website a facelift, but you’re not completely convinced that a new layout will generate new business. Despite your skepticism, a plethora of studies reveal a well-built site will generate better customer traffic and a better user interface will boost conversion — generating new business at an exponential pace. But how? There are numerous reasons why a well designed website will attract your ideal customer and prompt dialogue with your firm. The following highlight the five key elements that a web designer should keep in mind if designing a site :


Probably the most important part of a site is the navigation. The navigation of a website can make or break a website, which is especially true for robust websites with many pages. Website navigation typically includes a navigation bar or list of tags that distinguish the pages of the website. Good navigation should be easy to find and comprehend — making for quick and easy travel throughout the whole website. When designing navigation, web designers occasionally get carried away with layouts and fancy typefaces. In most cases, over-simplified navigation maximizes ease of use for a wider selection of customers. A good tip is that your firm’s website navigation should be so intuitive even your grandma can understand it.

2) Brand Consistency

If your organization has a symbol and that logo is used frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colours, brand messaging and imagery used for printing must be carried over into the website design. It’s important for your customers to have the ability to recognize your brand in all kinds of communication in order that they associate your brand position and assure with your business. Often when the visual communication varies with a brand, it can cause customers to feel uneasy, which can cause them to make a negative association with your organization.

3) Content

The content of your website is important for reasons aside from the fact that it literally communicates your organization’s brand position and promise. There are other crucial elements that are considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message brief and to the point, yet warm and welcoming (depending on the industry) helps the reader to recall the message simpler. Also, when there is too much text on a page, the page gets visually cluttered making it harder for a reader to physically read the page, let alone stay interested in reading the webpage. By streamlining the content, the designer is then able to insert the text into their design, which typically includes plenty of negative space. This empty space allows the reader’s eyes break so they don’t tire of reading.

4) Trust Building

trust among your clients is extremely important, but won’t happen unless you really get to know them and what they value. Marketing tactics can function as a dialogue with potential customers, which is going to be a great way to discover more about your clientele’s needs. By strengthening dialogue with clients, you can implement what positively resonates with them on your new design. By making your site look more welcoming and trustworthy to visitors, you will see the visitors to your site grow, and an improvement in new business prospects through website conversion.

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